Effective Date: 21/10/2025
Southern Ropes UK (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how your personal information is collected, used, and shared when you visit or contact us via southernropes.co.uk (“Site”).
1. Personal Information We Collect
a) Information You Provide Directly
We collect information you voluntarily provide when you:
- Submit an enquiry or request a quotation
- Contact us by phone, email, or through our website contact forms
- Arrange an account, delivery, or business transaction with us
This may include:
- Name, company name, and job title
- Contact details (email, phone, address)
- Billing and delivery information
- Enquiries, feedback, and correspondence with us
b) Business Order & Account Information
In the course of handling orders, quotes, and contracts, we may also collect:
- Purchase order details, invoicing, and delivery addresses
- Bank details for payments (direct transfers only)
- Email addresses and telephone numbers for account management and communication
We call this “Order & Account Information.”
c) Device Information
When you visit the Site, we automatically collect certain technical information:
- Web browser, IP address, time zone
- Cookies installed on your device
- Web pages visited and time spent on the Site
- Referring websites or search terms
- How you interact with the Site
We call this “Device Information.”
d) Technologies Used to Collect Device Information
- Cookies – small data files stored on your device (see Section 7)
- Log files – record actions on the Site, IP addresses, browser type, exit pages, and timestamps
- Web beacons, tags, pixels – used for analytics, marketing tracking, and engagement reporting
e) Analytics & Behavioural Data
We partner with Microsoft Clarity and Microsoft Advertising to capture how visitors use our Site via heatmaps, session replays, and behavioural metrics. This helps us improve usability, detect fraud/security issues, and deliver relevant advertising.
We also use Google Analytics to understand visitor behaviour. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
2. How We Use Your Personal Information
We use the information we collect to:
- Respond to enquiries and provide quotations
- Communicate with customers and suppliers
- Manage accounts, invoicing, and delivery arrangements
- Screen for potential risk or fraud
- Improve and optimise our Site (analytics, marketing effectiveness)
- Provide relevant marketing and promotions, in line with your preferences
- Ensure compliance with legal, tax, and regulatory obligations
3. Sharing Your Personal Information
We may share your information with:
- Service providers (IT, logistics, couriers, marketing support)
- Business partners, including Southern Ropes Pty Ltd (South Africa), for product fulfilment and technical support
- Professional advisers (legal, financial, marketing)
- Regulatory or law enforcement authorities when required
We never sell your personal data.
4. Behavioural Advertising
We may use your information to provide targeted advertising and marketing communications we believe may interest you. You can opt out here:
5. Legal Basis for Processing (UK GDPR)
We process your data under the following lawful bases:
- Contract: fulfilling enquiries, quotations, deliveries, and supplier agreements
- Consent: for optional marketing communications
- Legitimate Interests: running our business, maintaining records, preventing fraud
- Legal Obligation: complying with laws and regulations
6. International Data Transfers
As we work closely with our South African parent company, some data may be transferred outside the UK/EEA. We use safeguards such as Standard Contractual Clauses to ensure your information remains protected.
7. Cookies & Tracking
Our Site uses cookies to:
- Enable core functionality (contact forms, preferences)
- Understand how visitors use the Site
- Provide tailored marketing and advertising
You can disable cookies in your browser, but some features may not function properly. See our Cookie Policy for more details.
8. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this Policy, including record-keeping, tax, and compliance.
Where we hold enquiry or quotation details, we will retain them for a reasonable period to support business communication, unless you request deletion.
9. Your Rights
If you are a UK or EU resident, you have the right to:
- Access the personal information we hold about you
- Request correction, updating, or deletion of your information
- Restrict or object to processing
- Withdraw consent (for marketing at any time)
- Data portability (request your data in a transferable format)
To exercise your rights, contact us at: en*******@**************co.uk
You may also lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.
10. Security of Your Data
We use technical and organisational measures to safeguard your data. While no system is completely secure, we continually review and update our practices to reduce risk.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a new Effective Date.
12. Contact Us
For more information about our privacy practices, or to exercise your rights, please contact:
Southern Ropes UK
Email: en*******@**************co.uk
Website: southernropes.co.uk
Postal Address:
155 Highlands Road
Fareham
PO15 6JR
United Kingdom
